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F**k Around and Find Out

F**k Around and Find Out

Marketing Lessons from the Farside

iSpeakNerd

3 min read·September 20, 2023

In case you missed it, last post that went out talked through how to keep a large web3 Discord server secure and safe for all. Here are the biggest takeaways:

Set up filters for new joiners
Set up Discord's Safety Tools for your server
Understand Discord role permission hierarchy
Use Principle of Least Privilege to keep access to a minimum for average members
Use advanced tools like moderation bots to monitor and moderate chat

You can read the whole post here:

Great tools for chatting make great tools for scamming

Elevate web3 security with Discord safety. Safeguard your project community from scammers & spammers. Key tips for founders of growing web3 projects on Discord.

https://paragraph.xyz

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Takeaways

Bit of a different post today, I'm back from Permissionless last week and needed to get these ideas about social out of my head and into written form.

I've been tinkering around in Farcaster the last few months, and I've found some key learnings to surface for y'all. Let's dive into the takeaways from my personal experiments for social media success on Farcaster.

Involve other people in your ideas
Don't be afraid to use multiple platforms
Have a hype squad at hand to boost content to new people
Know and jive with the vibe
Just hit send

Involve Other People in Your Bullshit, and Do it Early!

No, seriously. If you're going solo, you're doing it wrong. Get other folks tangled in your web of brilliance early on.

More, Better, and Iterated Ideas: Incorporating others in your project means a shitload of fresh and dope ideas. You get different inputs and perspectives, ramping quality up to another level.
Ownership Feeling: When people get involved early, they feel like it's their baby too. It's like a community garden of creativity where everyone plants their seeds of genius.
Context Absorption: Sharing early drafts means folks can absorb the context better. It's like giving their brains a git diff to more easily track the progression and appreciate the final product even more.

Case in Point:

1. FC buildooooooors:

The meme that hit Farcaster wasn’t a one-man show. It was a collab 🤝 with @cojo.eth, @cameron, @jamesyoung, and @jrf. Everyone chipped in on what was missing and how it could be spruced up. And the kicker? Each person only saw a section view to keep the final reveal a sweet surprise for them.

I monetized the meme with a Zora mint. But it wasn't strictly about monetization; Warpcast shows trending mints and even pushes notifications to members. On Farcaster minting is marketing in addition to the same methods from Xer. Dropped it in the comments.